Senior Marketing Systems Engineer
Employerdirect Health Care · New York, NY - Hybrid (3x in office/week)
About this role
## Senior Marketing Systems Engineer ### About Lantern Lantern is a specialty care platform connecting people with the best care when they need it most. Lantern curates a **Network of Excellence** of top specialists for surgery, cancer care, infusions, and more—delivering excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team (Care Advocates and nurses) throughout their care journey. Learn more: https://lanterncare.com --- ### Location **Hybrid** — at least **3 days/week** in our **New York City** office --- ### Your Mission Reporting to the **Sr. Director, GTM Systems** and embedded within **Growth Marketing**, you will: - Act as an embedded technical owner for the **Growth Marketing tech stack**, partnering with Growth Marketing leadership to translate business needs into working solutions (from requirements through design, build, testing, and deployment). - Own, operate, and continuously improve the full Growth Marketing tech stack: **HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce**—identify gaps and help shape the stack’s future. - Design and implement **lead management workflows end-to-end**, from initial intake and campaign execution through outbound engagement and conversion tracking. - Build and deploy **agentic and AI-powered solutions** to eliminate manual process across top-of-funnel workflows—knowing when AI is the right answer vs. when traditional integrations are faster/more reliable. - Pilot new tools with rigor: develop trade-off/ROI thinking, document findings, and present clear **build-vs.-buy** recommendations. - Maintain a prioritized, visible systems roadmap and communicate progress clearly to non-technical stakeholders. - Articulate system and workflow designs in **Lucid** (or comparable tools) and explain them to marketing leaders in a compelling, confidence-building way. - Collaborate with the **Salesforce Admin** team and **Salesforce Architect** on CRM-side implementations; bring hands-on **Salesforce Flows** experience (and **Apex/SQL** where needed) to accelerate delivery. - Stay relentlessly organized: plan, test, and measure solutions with documented baselines and outcomes. --- ### What You Will Bring - **5+ years** owning or deeply administering a **B2B growth marketing tech stack** (CRM, sales engagement, data enrichment, marketing automation). - Hands-on production experience with **Clay**. - Demonstrated, shipped **AI and agentic automation** experience applied to GTM or revenue operations workflows, with a defensible point of view on when AI is (and isn’t) the right answer. - Ability to operate autonomously across the full project lifecycle. - First-hand **lead management** experience (lead intake, campaigns, outbound engagement, and tracking through conversion). - Ability to instrument lead tracking end-to-end and surface actionable conversion analytics, with an understanding of how to sustain lead data quality across integrated systems. - Ability to translate business requirements into measurable technical outcomes and communicate clearly to non-technical marketing leadership. - Proven ability to pilot new tools, run structured trade-off/ROI analyses, and present build-vs.-buy recommendations. - Experience maintaining a prioritized, visible systems roadmap that keeps stakeholders informed and work properly scoped. --- ### Preferred Skills - Salesforce experience building moderately complex **Flows** in
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