Marketing Platform Operations Manager
Smartsheet · -REMOTE, USA-
About this role
**Marketing Platform Operations Manager** **About the Role:** Own data quality and data flow across Smartsheet's marketing technology stack, with focus on how lead and account data moves between systems. This hands-on, systems-fluent role partners with Marketing Platform Operations, Campaign Operations, Analytics Engineering, and Sales teams to diagnose data issues, improve data architecture, and support new tool evaluations. **Key Responsibilities:** • Own data quality standards across CRM and Marketing Automation Platform (MAP) • Lead deduplication efforts and ongoing hygiene initiatives • Diagnose root causes of data quality issues and design scalable fixes • Establish and monitor data quality metrics and reporting • Map and document lead and account data flows across systems • Investigate sync failures, latency, and data loss points • Analyze lead flow data to identify bottlenecks and quality gaps • Partner with Analytics Engineering on data structure and reporting • Support evaluation and rollout of new marketing technology platforms • Translate business requirements into technical specifications • Maintain documentation of system architecture and integrations • Partner on lead scoring models and monitor performance • Serve as data-fluent partner to Sales Development and other teams **Required Qualifications:** • 8+ years in marketing operations, sales operations, data management, or related field • Bachelor's degree or equivalent • Strong hands-on experience with Salesforce and Marketing Automation Platform (e.g., Marketo) • Demonstrated experience diagnosing and resolving data flow/sync issues • Comfort with SQL, data mapping, or similar tools • Experience supporting MarTech implementations or platform migrations • Familiarity with data enrichment, orchestration, or lead scoring tools • Strong communication and cross-functional collaboration skills • Legally eligible to work in the U.S. **Compensation & Benefits:** 💰 **US Base Salary:** $122,500 – $160,000 USD ✓ Employer-subsidized medical/vision/dental coverage ✓ 401(k) match (50% up to first 6%) ✓ Monthly work stipend ✓ Flexible Time Away + Sick Time ✓ Life, short-term, and long-term disability insurance ✓ 12 paid holidays + up to 24 weeks parental leave ✓ Volunteer day + professional development (Udemy access) ✓ Telework options (US registered locations) **Location:** Bellevue, WA office or remote (US-based) **Reports to:** Director, Marketing Platform Operations
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