Director of Ad Platform Operations
Duolingo · New York, NY
About this role
## Director of Ad Platform Operations Duolingo’s Ads business helps fund our mission by keeping core learning free while raising the bar on ad quality. We’re looking for a **Director of Ad Platform Operations** to lead the technical and operational backbone of Duolingo Ads across **direct-sold and programmatic**. This role sits at the intersection of **AdOps, technical account management, and programmatic strategy**. You’ll own **campaign delivery quality**, troubleshoot complex issues with buyers and platforms, shape how we package and scale **PMP / PG demand**, and build the systems, processes, and team that make our ads business more reliable and more scalable. You’ll partner closely with **Sales, Account Management, Product, Engineering, Data, Finance, buyers, DSPs, SSPs, and external AdOps partners** to improve campaign performance and operational excellence. ### What you’ll do - **Own Google Ad Manager (GAM) structure and hygiene**, including canonical ad unit design, yield group logic, order and line-item standards, trafficking, QA, and launch workflows with clear SLAs and escalation paths. - **Serve as the senior escalation point** for complex campaign delivery issues across direct, PMP, and PG deals—monitoring pacing, reconciling 1P/3P reporting discrepancies, and flagging under-delivery risk with recommended fixes. - **Partner with Sales and Account Management** on pre-sale feasibility, targeting and tagging requirements, measurement questions, and programmatic deal setup—building documentation and training so commercial teams can sell technical ad products without constant specialist support. - **Accelerate premium programmatic revenue** by packaging inventory, configuring always-on and custom PMP/PG deals, and onboarding new SSPs, demand sources, and measurement vendors to scale premium demand without degrading UX or operational quality. *Note: The provided job description appears truncated after the “Identify the critical resources, people, vendor...” section.*
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