Senior Manager, Engineering - Martech
A Place For Mom · Remote-US
About this role
## About the role A Place for Mom’s Martech stack helps the company understand, reach, and respect the families it supports. Today it spans multiple tools and teams (e.g., Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo, and a cookie/consent layer). In this role, you’ll be the bridge between Engineering and Marketing. You’ll own the Martech architecture and roadmap, leading consolidation into one well-architected platform—**one clean event stream**, **one view of consent and Do Not Contact (DNC) status**, and **fewer overlapping tools**. This role has **no direct reports**. You’ll lead through influence, partnering with engineering teams and collaborating with Marketing, Product, Data, and Legal. --- ## What you’ll do - **Set the target Martech architecture** and drive the consolidation plan (which tools stay/retire and in what order). - **Serve as the single point of contact** between Marketing and Engineering—translate marketing needs into technical requirements and explain engineering trade-offs in business terms. - **Administer Martech platforms** (Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo, and the consent platform): user access/roles, workspaces/projects, API keys/integrations, SSO, configuration changes, and audit trails. - **Own Segment as the event backbone**: tracking plan, schemas, data quality, and routing to Customer.io, PostHog, Amplitude, Optimizely, Marketo, and Databricks. - **Lead Customer.io and Marketo strategy**: consolidate overlapping journeys/audiences/integrations and migrate off duplicate tools where it makes sense. - **Rationalize analytics & experimentation** across PostHog, Amplitude, and Optimizely (tool ownership, aligned event definitions/identity, retire overlap). - **Own cookie & consent management end to end**: consent banner, tag governance, consent/DNC events across systems, and compliance with **CCPA/CPRA, TCPA**, and state privacy laws. - **Unify customer identity across tools** so a family is one person, not multiple records. - **Partner with engineering managers/teams** to plan, prioritize, and deliver Martech work; maintain a high bar through design and code reviews. - **Track and reduce Martech vendor spend**; manage licenses, vendor relationships, and renewals. - **Build monitoring for silent failures**, such as dropped events, broken syncs, and consent mismatches. --- ## Must have - **8+ years** in software engineering or Martech engineering, with a track record of leading cross-team technical work without direct authority. - Experience working directly with **marketing teams** and communicating effectively to both marketing and engineering stakeholders. - **Hands-on admin experience** with Martech platforms (user/role management, SSO, integrations, access controls). - Hands-on experience with a **customer data platform** (Segment or similar), including tracking plans, identity resolution, and downstream destinations. - Experience running **marketing automation/messaging** platforms such as Customer.io, Marketo, Braze, or Iterable. - Experience with **product analytics and experimentation** tools such as PostHog, Amplitude, and Optimizely. - Working knowledge of **cookie/consent management** (OneTrust, Ketch, Osano, or similar) and privacy rules such as **CCPA/CPRA, TCPA, GDPR**. - Proven experience consolidating/migrating tools with minimal disruption. - Strong system design skills across **APIs, event-driven integrations, and cloud platforms** (AWS pr
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