Associate GTM Engineer
G2 · Chicago, IL
About this role
**About G2** G2 is the world’s largest and most trusted software marketplace—helping businesses make better, faster decisions with trusted insights from real software users. We’ve joined forces with Capterra, SoftwareAdvice, and GetApp to create a centralized source of online data and software insights for the age of AI. **About the Role (Associate GTM Engineer)** G2 is looking for a hands-on builder to help make the go-to-market (GTM) engine faster, smarter, and more personalized—powered by AI. You’ll partner with Revenue, Marketing, and CS to build, test, and improve AI-powered workflows with guidance from G2’s GTM Engineer. **In this role, you will:** - **Support intake & requirements:** Work with RevOps, Sales, Marketing, and CS to document workflow requests as clear specs; escalate scope and priority questions. - **Build and ship workflows:** Use tools like **GPT-4, Claude, n8n, Clay, Exa** (and similar) to build, test, debug, and iterate workflows from defined specs. - **Apply sound design practices:** Use critical thinking and UX principles; know when to use agentic workflows vs. deterministic logic; raise design questions early. - **Support pilots and enablement:** Roll out workflows with GTM teams, gather feedback from reps and CSMs, and support adoption via documentation and training. - **Track results:** Report impact such as **hours saved, pipeline influenced, and conversion lifts**. **Your key impact areas will include:** - **Translate GTM strategy into execution** via real-time workflows that drive pipeline growth and faster prospect follow-up. - **Deploy self-serve AI tools** (including automated + Slack-triggered workflows) to reduce prep/admin time by **25–40%** and dynamically prioritize accounts. - **Automate connected workflows** across **Salesforce, Gong, and G2 Intent**, cutting time-to-action by **20–30%**. - **Support adoption across functions** by aligning AI workflows with how reps and CSMs actually work to increase adoption by **60–80%**. - **Contribute to GTM Engineering’s tooling** (build-vs-buy decisions, evaluating third-party models, and extending G2’s AI infrastructure). **Minimum Qualifications** - **2+ years** in RevOps, GTM strategy, sales, or a technical/engineering role within B2B SaaS GTM - Demonstrated success building/supporting **AI automation** for GTM workflows (e.g., lead scoring, pipeline insights, AI summaries, outbound triggers) - Technical proficiency to design/implement workflows (software engineering literacy; understanding how data moves between systems) - Hands-on experience building/debugging workflows in platforms like **n8n** - Familiarity with the sales/martech stack (e.g., **Salesforce, Salesloft, Gong**) and GenAI/automation tools (e.g., **Claude, Zapier, Clay, Notion**) - Working knowledge of **Salesforce, Snowflake, Looker**, and/or equivalent platforms - Collaborative mindset across Sales, CS, and Marketing - Bias for speed: quick iteration, hypothesis testing, continuous learning **Location / Office** Preference for candidates to be **based in Chicago** and able to come into the office, but it’s **not required**. **Inclusivity & Diversity** G2 is committed to an inclusive and diverse environment and considers applicants without regard to protected characteristics. *Note: G2 uses AI-powered technology to enhance parts of the candidate evaluation process; final hiring decisions remain under human oversight.*
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