Marketing Engineer I
GOAT Group · USA
About this role
## About the Team GOAT Group’s Marketing team builds awareness, consideration, and loyalty across our brands. You’ll execute thoughtful, data-driven marketing campaigns that drive meaningful growth. ## Role Overview — Marketing Engineer I GOAT Group is seeking a **Marketing Engineer I** to build the **AI systems that run our marketing**. This is an **AI-first** role focused on demonstrated ability to build with **LLMs and agent tooling**. Marketing knowledge is helpful but not required. Reporting to the **AVP of Growth**, you’ll work within the Marketing team to replace manual, repetitive workflows with **agents, pipelines, and internal tools**. Your initial focus is **CRM and lifecycle automation**, expanding over time into **performance marketing** and **organic marketing**. ## What You’ll Do - **Build and deploy AI agents and automated workflows** used daily by marketing teams—taking projects from prototype to production. - **Automate campaign development in Braze**, including: - template-driven generation - reusable segmentation logic - product-level personalization - pre-send QA - **Write evaluation suites** to measure agent output for: - brand voice - factual grounding - tone - regression detection before customer impact - Maintain a **version-controlled library** of prompts, skills, and agent definitions as shared team infrastructure. - **Integrate marketing and product systems** via APIs and **MCP servers** so agents can act on real GOAT data. - **Train marketing partners** on what you build and track adoption and outcomes. ## How Success Is Measured - Agents shipped into **recurring use** - **Hours of manual work returned** to the marketing team - **Measurable KPI movement** driven by your systems ## Required Qualifications - A demonstrated portfolio of AI builds (agents, LLM workflows, or internal tools) that **real people used** - Personal projects, internships, and open-source work count - Be prepared to walk through one - Hands-on experience with **LLM APIs** (e.g., Anthropic or OpenAI), including: - prompt design - structured outputs - tool use - Practical experience with agent orchestration platforms such as **n8n, Zapier, Make, or Gumloop** - Experience with AI development tools such as **Claude Code or Cursor** - **Evaluation literacy**: you can explain how you’d know whether an AI system is working, and you’ve built/used evals - Proficiency in at least one general-purpose programming language (**Python preferred**) - You can read, debug, and modify code you didn’t write - You can explain why your code works - Working knowledge of **REST APIs**, authentication, and **JSON** - Comfort with **Git** and version control - **1–2 years** of professional experience in any field ## Preferred Qualifications - Exposure to a CRM or marketing automation platform (especially **Braze**: Liquid, Canvas, REST API) - Experience building simple internal interfaces with **React, Streamlit, Retool**, or similar - **SQL** or experience querying a data warehouse - Familiarity with **RAG**, context engineering, or building on structured product catalogs - Interest in sneakers, streetwear, collectibles, and resale marketplaces ## Growth and Development - Direct mentorship from the **AVP of Growth** - Collaboration with partners in **Engineering** and **Marketing** - As the Marketing Engineering function matures, the role is expected to grow in scope and ownership ## Compensation & Benefits GOAT Group use
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