Senior GTM Technology Administrator
Justworks · New York, New York
About this role
**Senior GTM Technology Administrator** **Who We Are** At Justworks, you’ll find a welcoming, casual environment with great benefits, wellness program offerings, company retreats, and the chance to learn from leaders in the startup community. We work hard and care deeply about our people—helping businesses get off the ground by solving HR issues with a data-driven, iterative approach. **Who You Are** You can make a go-to-market technology stack work like a single engine—integrating and maintaining Salesforce and the marketing platforms built on top of it. You’re a Salesforce Certified Administrator who also lives in marketing automation, obsesses over data integrity, and builds solutions teams actually trust. **Your Role (RevTech Team)** Own the administration and integration of the technology that powers Marketing and go-to-market motions—**Salesforce at the core**, with platforms like **Customer.io**, routing, enrichment, and campaign tooling connected around it. You’ll be the primary owner of **non-Apex** solutions that connect marketing execution to the CRM. You’ll stand up, integrate, and maintain the systems that execute what Marketing Operations designs—partnering with RevTech leadership, the Salesforce Product Manager, Marketing, Sales, and Customer Success to keep the stack connected, data flowing cleanly, and tools configured to do their job. **What You Will Work On** - **Marketing & GTM Technology Stack Ownership:** Administer, configure, and integrate the marketing stack (including Customer.io and adjacent automation/enrichment/routing tools) to ensure clean data flows to/from Salesforce. - **Salesforce Declarative Development & Ownership:** Own non-Apex GTM/marketing data flows; build/maintain **Flows, validation rules, page layouts, custom objects, and campaign structures**. - **Lead Routing & Scoring Administration:** Configure and maintain lead intake, enrichment, scoring, routing, and suppression logic. - **Marketing Automation Administration:** Administer Customer.io and related platforms (configuration, integrations, deliverability, consent, and Salesforce data sync). Maintain tracking (tags, UTMs, conversion events, CRM campaign records). - **Data Integrity & Governance:** Run audits, deduplicate, and govern fields/taxonomy; establish segmentation/tagging/cleansing protocols and monitor routing accuracy. - **Third-Party Application Management:** Point-and-click administration for Revenue/Marketing-owned apps (routing, enrichment, cadence, customer engagement), keeping them integrated and optimized. - **Intake, Partnership & Documentation:** Own problem definition and requirements for requests that don’t require custom code; maintain technical documentation and end-user training materials. - **AI & Automation:** Use AI/automation to accelerate configuration, testing, QA, and exception detection. **How You Will Do Your Work** - **Technical Problem-Solving:** Diagnose complex cross-system issues and build sustainable solutions. - **Stakeholder Management & Collaboration:** Translate strategies into technical requirements and align on decisions. - **Clear Communication:** Communicate clearly to technical and non-technical audiences; emphasize documentation and training. - **Adaptability & Resilience:** Manage concurrent requests in a fast-paced, multi-product environment. **Qualifications (Highlights)** - **5+ years** hands-on administration across **Salesforce + marketing technology** in a fast-paced B2B environm
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