GTM Engineer
Boulevard · Remote - USA
About this role
**Boulevard — GTM Engineer** **Who is Boulevard?** Boulevard provides the first and only client experience platform for appointment-based, self-care businesses—helping customers deliver more of the “magical moments” that matter most. Before launching in 2016, our founders interviewed salon managers and worked behind front desks to understand real pain points. Today, we’re built for the broader self-care industry (salons, spas, medspas, barbershops, and more) and help customers both survive and thrive. --- **Role overview** Own the automation engine that powers Boulevard’s next phase of growth. We’re hiring a **GTM Engineer** to architect and scale systems that power outbound, routing, enrichment, and seller workflows. This is a high-impact individual contributor role for a hands-on systems builder who thrives at the intersection of **CRM architecture, automation, and applied AI**. You’ll partner closely with **Sales Ops, Marketing Ops, Revenue Enablement, and Analytics** to design and operationalize scalable workflows that reduce manual work, increase demos per rep, and improve pipeline performance. --- **What you’ll do here** - Own the architecture and evolution of automation workflows across **Salesforce, Clay, LeanData, Gong, and Outreach**. - Design and operationalize **AI-driven enrichment workflows** in Clay, including custom prompt logic to extract relevant data from SMB websites. - Define and implement **GPT-driven outbound personalization** frameworks to improve seller efficiency and increase demos per rep. - Design and maintain integrations across **Salesforce, Clay, LeanData, Gong, Outreach**, and related GTM systems for accurate, real-time data flow and long-term scalability. - Collaborate with Sales Ops and Marketing Ops to improve **routing logic, enrichment standards, and scoring frameworks**. - Use **Gong transcripts and conversation data** to automate call insights into Salesforce. - Identify manual processes across the GTM motion and automate them to reduce rep lift. - Own **monitoring, alerting, and error handling** for integration workflows. - Define governance standards for enrichment, routing, and data hygiene with Revenue Operations. - Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights. - Support rollout and adoption by documenting processes, creating SOPs, and recording Loom walkthroughs. - Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation. --- **What you’ll need to thrive** - **3–5 years** in GTM Ops, Revenue Ops, Sales Ops, Marketing Ops, or a technical automation role in **B2B SaaS**. - Experience building and iterating on standalone internal tools/apps; **Claude Code** preferred. - **BA/BS preferred**. - Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycles. - Deep hands-on experience with **Salesforce** and strong CRM architecture knowledge (object relationships + lifecycle design). Admin experience preferred but not required. - Direct experience building workflows in **Clay** and **LeanData**. - Experience with automation tools such as **Zapier, Workato, or n8N**. - Experience with **Gong and Outreach** (or similar sales engagement/conversation intelligence tools). - Strong systems thinking—automation that scales and supports accurate reporting, attribution, and forecasting. - Ability to translate automation initiati
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