GTM Engineer, Web
Toast · Remote
About this role
## Toast — GTM Engineer, Web Toast creates technology to help restaurants and local businesses succeed in a digital world—helping business owners operate, increase sales, engage customers, and keep employees happy. ### Marketing Operations AI (Web) You’ll join Toast’s Marketing Operations AI team, building AI workflows and experiences that speed up web production and increase website conversion. You’ll also help drive AI adoption and fluency across the broader marketing org, partnering with Web Platform, CRO, PMM, SEO, Legal, and Brand. --- ## Responsibilities ### First 6 months - Measurably cut web production cycle time - Lift visit-to-opportunity conversion through AI-powered site experiences ### Web production - Map the page & copy production process (including SEO, PMM, Legal, and Brand checkpoints) and build AI workflows to reduce cycle time and rework - Standardize requirements intake with templates, intake agents, and automated briefs - Build efficiencies in Contentful (and connected tools) with Web Platform engineering - Identify and fix bottlenecks in the web scrum process from prioritization through deployment ### Website experience - Help build AI-powered experiences that improve visit-to-opportunity conversion - Build first-party AI tools for the Web (prompts and evals) - Configure and improve third-party tools (on-site chat, data enrichment, voice AI, personalization) - Set guardrails for AI on the public website with Legal, Brand, and Privacy - Define success metrics, run experiments, and monitor live tools ### Scale - Build reusable systems and document playbooks so teams can run tools independently - Share what works beyond the Web via demos, training, and office hours; help shape marketing’s AI standards and tools - Advise on build vs. buy decisions --- ## Requirements - 5+ years in web operations, web production, CRO/growth, marketing technology, or solutions engineering—with recent hands-on AI building - Shipped AI agents or automated workflows used daily by teams - Experience running or redesigning a website production process (CMS, intake, review, release). Contentful preferred - Experience designing experiments and tying website changes to pipeline - Experience with evals, monitoring, and guardrails for customer-facing AI - Clear communicator across technical and non-technical teams; experience training others; can work independently end-to-end --- ## Special Sauce (Nice to Haves) - On-site chat, chatbot, voice AI, or personalization tools - LLM APIs/agent tooling (Anthropic, OpenAI, Gemini, MCP, RAG) and automation platforms (Zapier, Workato, n8n) - AI governance: legal review, accessibility, privacy, and consent - Web-to-CRM lead flow (forms, enrichment, routing, attribution). Clay is a plus --- ## Hybrid work & accessibility - Toast embraces a hybrid work model. Check the Locations page on Toast’s careers site for in-office expectations by region. - Toast is committed to an accessible and inclusive hiring process. If you need accommodations, contact: candidateaccommodations@toasttab.com --- ## Apply **Apply today!**
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