Marketing Technologies Director
Sony Interactive Entertainment Global · United States, San Mateo, CA
About this role
## Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand — a name synonymous with entertainment excellence and creativity. --- ## Marketing Technologies Director The Marketing Technologies Director leads PlayStation’s global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players. The role is accountable for building secure, scalable, AI-enabled capabilities that improve marketing effectiveness, speed, and customer experience. ### What we’re looking for We’re seeking a technology leader with direct software or data engineering experience building marketing technology products and platforms. > Experience limited to administering vendors or managing a marketing technology stack without direct engineering experience does not meet the requirements for this role. --- ## Key Responsibilities ### Technology Engineering and Product Leadership - Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery. - Own end-to-end delivery and operation of global marketing platforms — from discovery and architecture through launch, adoption, reliability, and continuous improvement. - Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations. - Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health. - Establish engineering standards for security, privacy, reliability, observability, scalability, and management of technical debt. - Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes. - Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture. ### Measurement, Experimentation, and Audience Activation *Additional responsibilities were present in the source text but were truncated in the provided description.*
Listing freshness
CronJobs last confirmed this listing 1h ago. If its source stops confirming the opening for seven days, this page is removed from active inventory.