Senior Platform Engineer, MarTech
Twin Health · Remote, USA
About this role
**Twin Health — Senior Platform Engineer (MarTech)** At Twin Health, we empower people to improve and prevent chronic metabolic diseases like type 2 diabetes and obesity using AI Digital Twin technology exclusively for metabolic health. We’re seeking a **Senior Platform Engineer (MarTech)** to strengthen shared marketing and communication platforms that support **acquisition, enrollment, and customer engagement**. Hands-on expertise with **Braze** and **Hightouch** (composable CDP / reverse-ETL) is central to this role. --- ## Responsibilities - Own the configuration, day-to-day support, and continuous improvement of **Braze**, **Hightouch**, and related MarTech platforms as shared infrastructure. - Partner closely with **Marketing, Enrollment, Acquisition, Product, and Data** to clarify requirements, align expectations, and provide timely delivery/issue updates. - Manage shared intake and prioritization: define scope, assess effort/urgency, agree on timelines, and escalate competing priorities. - Standardize reusable **Braze Canvas** architecture, templates, and build processes (including testing and release checks). - Maintain reliable integrations across **Braze, Hightouch, Snowflake, Salesforce**, and mail vendors; ensure accurate attributes, events, audience sync, and reporting. - Implement personalization capabilities (e.g., **Liquid templates**, behavioral triggers, send-time optimization). - Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts. - Troubleshoot platform and delivery issues and coordinate with Braze/Hightouch/vendors to resolve root causes. - Develop and support landing pages, **APIs, webhooks, and automation**; extend integrations to **Twilio, Zoom, Firebase Cloud Messaging, AWS SNS**, and email services/mail servers. - Apply testing, safe deployment, secure access/credential management, consent handling, and data protection practices. - Govern website tracking via **Google Tag Manager**, including server-side tagging, consent-mode integration, and conversion APIs (privacy + healthcare data restrictions). --- ## Qualifications - Bachelor’s degree in Computer Science, Engineering, or related STEM field. - **3+ years** in MarTech engineering, marketing technology operations, or platform integrations with ownership of production platforms and stakeholder delivery. - Strong communication/collaboration skills; ability to translate business needs into technical requirements. - Experience building and operating multi-step customer journeys in a journey orchestration platform (e.g., **Braze, Iterable, Customer.io, SFMC**) including segmentation, event-triggered logic, and Liquid (or similar templating). - Proficiency in **SQL** and understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systems. - Full-stack development experience with **HTML, CSS, JavaScript**, backend services, and APIs (preferred). - Working programming skills in **Python/Java/JavaScript/TypeScript** (or comparable) for automation/integrations; experience troubleshooting REST APIs, webhooks, and authentication. - **Remote (U.S.-based):** Applicants must be authorized to work in the U.S.; Twin is unable to sponsor. --- ## Preferred Qualifications - Experience with **Salesforce, Snowflake**, mail vendor integrations, and/or communication technologies (**Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS**). - H
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