Director, MarTech Operations
Constant Contact · Remote - US
About this role
**Director, MarTech Operations** At Constant Contact, we’re seriously awesome people who take ownership and make an impact—empowering business owners, entrepreneurs, non-profits, and individuals to succeed by giving them the help and tools they need to grow online. We’re seeking a highly technical, hands-on **Director of Paid Media Operations** to own the critical data infrastructure that powers our performance marketing. You’ll be the bridge between marketing strategy and the technical realities of modern ad platforms—senior enough to audit and architect tracking, but still hands-on with **Google Tag Manager** and **API configurations**. --- ## What You’ll Do ### Tracking Architecture & Implementation (Hands-on-Keys) - **Own the Tagging Ecosystem:** Architect and administer **Google Tag Manager (GTM)**. Deploy, test, and maintain conversion pixels, event tags, and custom tracking scripts across digital properties. - **Master Server-Side Tracking:** Lead and maintain server-to-server API health to future-proof tracking against cookie degradation, including hands-on work with **Meta Conversions API (CAPI)**, **Google Enhanced Conversions**, and **TikTok Events API**. - **Offline Conversion Management:** Build and maintain workflows for uploading offline conversion data (e.g., **Google GCLID tracking**, CRM stage progression) back into ad platforms to train bidding algorithms on down-funnel success. ### Auditing, QA & Troubleshooting - **Comprehensive Tracking Audits:** Regularly audit ad operations infrastructure. Identify data leaks, double-counting, broken tags, or misconfigured SDKs—and execute fixes. - **Pre-Launch Quality Assurance:** Establish and enforce a rigorous QA protocol for new campaigns, landing pages, and website updates to ensure tracking integrity *before* media dollars are deployed. - **Anomaly Detection:** Serve as the technical first responder when data discrepancies occur between ad platforms (Google/Meta) and internal analytics/CRM systems. ### Audience Operations & Data Flow - **First-Party Data Syncing:** Oversee operational flow of first-party data from CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling. - **Taxonomy & Governance:** Define, document, and enforce a strict global **UTM taxonomy** and naming convention policy for clean downstream analytics. ### Cross-Functional Strategy - **Bridge Marketing & Engineering:** Translate between performance marketing (data needs) and development/engineering (site code). Write clear technical requirements when developer assistance is needed. - **Ad-Tech Evaluation:** Continuously evaluate the privacy landscape (e.g., iOS updates, cookie deprecation) and recommend technical solutions to maintain measurement accuracy. --- ## What You’ll Bring - **7–10+ years** experience in digital marketing operations, ad operations, or technical marketing—senior/architect-level experience with a hands-on approach. - Deep expertise in paid media ad operations: tracking mechanisms, SDKs, pixel setups, server-side APIs (including **Meta CAPI** and **Google GCLID/CAPI workflows**), and tag management (e.g., **GTM**). - Platform mastery: technical understanding of how major networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager). - Technical fluency: comfort reading/writing basic web code (**HTML, JavaScript, CSS**) as it relates to tag firing and data-layer variables. - Data literacy: underst
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