Staff Software Engineer, App Promotion
Pinterest · San Francisco, CA, US; Seattle, WA, US; Remote, CA, WA, US
About this role
**About Pinterest** Millions of people use Pinterest to find creative ideas, dream about new possibilities, and plan memories that last a lifetime. At Pinterest, the mission is to bring inspiration to create a life you love—powered by the people behind the product. Pinterest also emphasizes AI as a powerful partner in the product and in hiring, and the interview process focuses on how you think and explain your approach. --- **Role: Staff Software Engineer, App Promotion** Pinterest is seeking a **Staff Engineer** to lead the **App Promotion engineering team**. You will own the engineering roadmap to take **Pinterest’s App Install Optimization** product from **beta to GA**, hardening the current alpha/beta experience, closing critical measurement gaps, and ensuring readiness across **Ads Manager**, **backend services**, and **mobile clients**. You’ll also lay the groundwork for future optimizations (including **App Event Optimization**, **tROAS**, and **retargeting**) by partnering with **Ads Quality**, **ML**, and **Measurement** teams to build scalable models, robust experimentation, and trustworthy reporting. You will manage a team of **5–6 full stack and mobile engineers**, foster an inclusive, high-performing culture, and collaborate closely with cross-functional leaders across **Ads**, **Measurement**, and **Product**. --- **What you’ll do** - Lead the engineering team responsible for the **App Promotion** objective and **App Install Optimization**, owning delivery from **beta through GA**. - Partner with **Product, Design, and PMM** to define and refine the advertiser experience for App Promotion in **Ads Manager** (campaign creation, targeting, optimization, and reporting). - Work with **Ads Quality, ML, and infra** teams to ensure robust serving, modeling, and experimentation for app promotion campaigns. - Collaborate with **Measurement, Reporting, and Partner** teams to close **SKAN** and **MMP attribution** gaps and ensure App Promotion reporting is accurate and trusted. - Establish and maintain strong engineering practices (design reviews, experimentation standards, on-call, monitoring, and incident response). - Hire, coach, and develop a diverse team; foster inclusion, learning, and operational excellence. --- **What we’re looking for** - Bachelor’s (or higher) in Computer Science or related field, or equivalent practical experience. - Several years of engineering management experience leading full stack and/or mobile teams shipping production systems. - Experience in performance, growth, or ads engineering—preferably app install, app engagement, or lower-funnel objectives. - Demonstrated ability to lead complex, cross-functional projects across Product, Data, Design, and engineering. - Strong technical judgment; ability to dive deep into architecture, data quality, and measurement details. - Strong communication skills—able to explain strategy, tradeoffs, and technical decisions to technical and non-technical stakeholders. - Commitment to building inclusive teams and promoting belonging. --- **In-Office Requirement** - This role requires being in the office **1 time per week** for in-person collaboration. - Must be within commutable distance of **San Francisco, Palo Alto, or Seattle**. --- **Relocation** - This position is **not eligible for relocation assistance**. --- **Base Salary (US applicants only)** - **$189,308 – $389,753 USD** (base salary range) - Equity eligibility may apply. Final compensation de
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