Director, Lifecycle Technology & Operations
Crunchyroll · Dallas, Texas, United States
About this role
## About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave—online and in-person, across streaming video, theatrical, games, merchandise, events, and more. ## About the role As **Director, Lifecycle Technology & Operations**, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale. You will oversee global Lifecycle Operations and serve as the primary Lifecycle business owner for the customer engagement and orchestration platform—today centered on **Braze**—as well as the broader technology and data ecosystem that powers customer engagement. This role includes defining platform strategy and stewardship; journey and campaign operations; customer data and audience capabilities; personalization and decisioning; governance; automation; capacity; and partner delivery—building capabilities that can scale globally while supporting regional needs. You’ll sit at the intersection of Lifecycle Marketing, Marketing Technology, Data, Product, and Operations, partnering closely with Marketing, Martech, Product, Engineering, Data Engineering, Analytics, and regional teams. ## Core Areas of Responsibility - **Lifecycle Technology & Platform Leadership** - Serve as the primary Lifecycle business owner and technical subject-matter expert for **Braze** and the broader Lifecycle technology ecosystem. - Own platform strategy, governance, configuration standards, roadmap priorities, tooling, consumption, and ongoing platform health. - Partner with Martech, Product, Engineering, and Data Engineering to define and operationalize events, attributes, APIs, data, and related capabilities.
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