Marketing Ops/AI GTM Engineer
Campfire · San Francisco
About this role
## About the Role As an **AI GTM Engineer / Marketing Operations** at **Campfire**, you’ll help scale our go-to-market engine and revenue infrastructure. You’ll bridge strategy and execution by designing, building, and operationalizing systems and processes that enable **Sales and Marketing** to move with speed and precision. You’ll work closely with leadership to deliver **scalable execution**, **reliable data insights**, and **cross-functional alignment**. ### You will: - **Own the marketing and revenue tech stack** end-to-end—from idea through execution and ongoing optimization - Be the **AI Engineer in RevOps**, applying technical tools, automation, and integrations to support GTM motion - Partner with GTM teams as a trusted operator—surfacing gaps, engineering scalable solutions, and driving adoption This is a hands-on, high-impact role ideal for someone who thrives in a startup environment and wants to build foundational revenue systems from the ground up. --- ## Key Responsibilities - Design, build, and iterate core GTM workflows, automations, and systems (e.g., **lead scoring, routing, lead-to-opportunity handoff, campaign attribution**) - Maintain and integrate across the revenue tech stack, ensuring **data integrity, consistency, and automation** across tools (e.g., **CRM, marketing automation, analytics**) - Translate business requirements from Sales and Marketing into **technical designs, build specs, and roadmaps** - Own **segment funnel performance reporting** and proactively identify friction points and conversion blockers - Develop **dashboards, metrics, and alerts** for self-service visibility into performance and levers - Lead process improvement initiatives: identify inefficiencies, propose and pilot new workflows, and scale them broadly --- ## Requirements - **2+ years** of relevant experience in GTM Engineering, Marketing Ops, GTM Ops, Revenue/Sales Ops, or a similar technical operations role at a scaling **SaaS/tech** company - Strong technical skills, including familiarity with **CRM systems** (Salesforce or HubSpot) and **automation tools** - Meticulous attention to **data quality, integrity, and consistency** across systems - Excellent communication and stakeholder management skills—able to work with both technical and non-technical partners - **Bias toward action** and ability to execute autonomously in an evolving, often ambiguous environment - A **builder mindset**: enjoys solving problems, automating manual work, and iterating quickly
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