Growth - Lifecycle Lead (B2B)
OpenAI · San Francisco
About this role
## About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments, as well as other OpenAI products worldwide. We operate across the full funnel—from awareness and acquisition through activation, retention, and expansion—using global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. ## About the Role We’re hiring a **Lifecycle Lead** to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely, and trustworthy experiences. This is a senior, hands-on role where you’ll: - Set the **small and medium business lifecycle strategy** - Partner with **Engineering** to build the **orchestration and deployment platform** - Establish the **operating model** for teams to launch and improve evergreen programs safely at scale You’ll sit at the intersection of **platform, product, and campaign strategy**, partnering with Engineering, Product, Data Science, Analytics, Product Marketing Managers, and client teams to design journeys that help new, active, and returning businesses reach value and build durable habits. **Location:** San Francisco, CA (hybrid: 3 days in the office per week). Relocation assistance is available. ## What You’ll Do - Partner with B2B product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement. - Partner with Engineering, Product, Data Science, and Analytics to shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, QA, and observability. - Define scalable deployment workflows (self-service and centrally supported paths, intake, templates, approvals, governance, service levels, incident response) so teams can launch safely and efficiently. - Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization. - Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging—plus deep-linked landing and post-click product experiences. - Build a measurement system with Growth DS connecting reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value via experiments and holdouts. - Optimize the small and medium business lifecycle portfolio (not just individual sends) by improving inventory, relevance, personalization, prioritization, and per-user frequency. - Raise the bar for deliverability, user preferences, localization, operational quality, and trust—while influencing senior stakeholders. ## You Might Thrive If You Have - **10+ years** experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology—ideally in a global B2B business serving self-serve small businesses, enterprises, and developers. - A track record of building and scaling lifecycle tooling/platforms with Engineering across teams, products, audiences, or markets. - Strong technical and product fluency across event/identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems (coding experience not required). - Deep campaign and journey craft, including evergreen programs that move users from message to product value and durable behavior. - Stro
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