Marketing Technology & Operations Lead
Baseten · New York
About this role
## About Baseten Baseten powers mission-critical inference for the world’s most dynamic AI companies (e.g., Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, Writer). We unite applied AI research, flexible infrastructure, and seamless developer tooling to help frontier AI companies bring cutting-edge models into production. We’re growing quickly and recently raised a **$1.5B Series F**. Join us and help build the platform engineers turn to ship AI products. --- ## The Role We’re looking for a **Marketing Technology & Operations Lead** to own and harden the systems layer of Baseten’s marketing engine. Marketing at Baseten is scaling fast—more spend, more campaigns, more model launches, and more inbound. The systems underneath (ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that **cannot go down**. When something breaks, it costs time, pipeline, and trust in the data—this role exists so it doesn’t. This is **not** an IT or service role. It’s a core member of the marketing team who implements technology to achieve outcomes. --- ## Responsibilities - **Own the marketing tech stack end-to-end**: ad platforms, email systems, tracking, pixels, forms, connectors. - **Build defense-in-depth on inbound**: spam/bot protection, rate limiting, email/domain validation, sync gating, and alerting to catch anomalies before they hit sales or leadership dashboards. - **Enforce data integrity**: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions. - **Operationalize the web request pipeline** with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks (instead of ad-hoc Slack threads). - **Systematize marketing ops request intake**: triage, prioritize, and automate repeat offenders. - **Partner with RevOps, Data, and Sales** to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data). - **Build or implement custom solutions** as needs arise—new capabilities and AI-powered workflows. - **Shape the marketing stack of the future** with a clear POV and roadmap. --- ## Requirements - **6+ years** in marketing operations at a **B2B SaaS** or **developer-tooling** company. - Deep, hands-on expertise in **MAPs AND Salesforce** (field mapping, sync governance, workflows, campaign objects; certifications a plus). - Has **personally built** lead scoring, routing, lifecycle stages, and attribution infrastructure (not just operated someone else’s). - Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages—knows prevention beats cleanup. - Comfortable with **GTM, webhooks, APIs**, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling). - Thinks in **systems and failure modes** (e.g., what happens when this breaks at 2am on a launch weekend?). - Familiarity with **email infrastructure and deliverability**. - Strong **QA instinct** (catches broken UTMs before campaigns go live). - Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies. - Moves fast without breaking the data; **documents everything**. --- ## Benefits - Competitive compensation, including meaningful equity. - **(U.S. only)** 100% coverage of medical, dental, and vision insurance for employees and dependents. - Flexible PTO, including company-wide **Winter Break** (offices clos
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