Marketing Web Developer
Fleetio · USA
About this role
## About Fleetio Fleetio is a modern software platform that helps thousands of organizations manage their fleet operations. We’re a proud founding member of the Rails Foundation, and we’re growing fast—raised **$450M** in our Series D (March 2025). - Careers page: https://www.fleetio.com/careers - Overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg --- ## Role: Marketing Web Developer We’re looking for a web developer who’s passionate about building websites that **attract, convert, and drive measurable business impact**. This role combines front-end development expertise with a growth mindset and a collaborative approach focused on optimizing the **entire customer journey**. You’ll maintain and implement new web experiences on the **Marketing website**, with an emphasis on **high-converting landing pages and funnels**. You’ll ensure web initiatives align with **quarterly business objectives** and broader company growth goals. --- ## Your Impact As a Web Developer on our Marketing Team, you’ll: - Build and optimize high-converting web experiences with a focus on **web performance, SEO, and conversion rates** - Collaborate with partners across the company to plan and execute initiatives (from technical scoping through delivery) - Perform **code reviews** and support ongoing site maintenance - Monitor **accessibility and performance** - Partner closely with **Content, Brand, and other teams** to deliver high-quality web experiences --- ## Technical Skills - **2+ years** of professional web development experience (B2B SaaS preferred) - Strong experience building user-facing web apps with modern JavaScript frameworks (e.g., **Next.js**), including: - Dynamic routing - Data-fetching patterns - Rendering strategies (**SSR, SSG, ISR, CSR**) - State management and front-end performance optimization - Proficiency with modern CSS and styling approaches, including **Tailwind CSS** - Experience building/customizing **headless CMS** solutions and integrating into front-end apps (Sanity + **GROQ** a plus) - Strong understanding of web performance best practices and their impact on **SEO, Core Web Vitals, and conversion rates** (hands-on measurement/improvement) - Experience with modern front-end build tooling (e.g., **Webpack** configuration, loaders/plugins, build pipeline troubleshooting) - Ability to plan projects end-to-end (technical scoping, estimation, task breakdown) - Strong Git experience and collaborative workflows, including leading/participating in code reviews --- ## Soft Skills - Strong ownership mindset; able to independently plan, prioritize, and deliver complex projects - Excellent cross-functional collaboration (Marketing, Design, Product, MOPs, Sales, Engineering) - Comfortable mentoring and providing clear, constructive feedback via code reviews - Ability to communicate technical concepts to both technical and non-technical stakeholders - Strategic thinker who aligns technical decisions with business goals and customer acquisition outcomes --- ## Analytics & SEO - Proficiency in **Google Analytics** (events, mapping, tracking, analysis) - Experience using **Google Search Console** to connect SEO insights to website optimization - Ability to apply marketing goals/metrics to web builds, including attributing **MQLs, SQLs, and pipeline impact** --- ## Benefits - Multiple health/dental options (**100% coverage** for employee, **50%** for family) - Vision insurance - Incentive stock options - 401(k) match o
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