Business Systems Engineer
Swoogo · Remote - United States
About this role
## Who You Are You’re a systems thinker who builds, not just administers. You love owning Salesforce and are interested in how data and processes flow across the GTM stack—CRM, lead routing, sales engagement, enrichment, and more. You enjoy getting deep in workflows that didn’t exist yesterday, wiring tools and data to help the GTM team move faster with less friction. You’re analytically sharp, technically hands-on, and pragmatic about new technology—focused on what ships and what moves the number. You’re detail-oriented and reliable. When something breaks (a flow misfires, an integration stops syncing, a field update doesn’t cascade), you dig in, determine whether the issue is in Salesforce or a connected tool, and fix it—carefully, tested, and reversible. You build strong partnerships across RevOps, Sales, Marketing, Partnerships, and CS, and you make others more effective and self-sufficient. If something is broken, you fix it. If something doesn’t exist yet, you build it. Sound like you? You might be our next **Business Systems Manager**. --- ## About the Role ### Own the system of record - Own Salesforce end to end: user and license management, configuration, flows, automation rules, custom objects, routing logic, data integrity, and day-to-day upkeep. - Serve as the go-to person for how systems connect: what triggers what, where data originates, and where it breaks when upstream changes happen. - Implement data governance: source-of-truth decisions, field standards, naming conventions, and change control with RevOps stakeholders. - Own enrichment and data hygiene strategies: deduplication, normalization, validation, and automated QA. - Build and maintain a data dictionary and reporting best practices so leadership can access insights self-serve. ### Own the integration layer - Own the health of integrations between Salesforce and the broader GTM stack (e.g., Apollo, ChiliPiper, Slack, marketing automation, quote-to-cash, call intelligence, and data warehouse connections). - Build and maintain integration pipelines so data flows cleanly and systems talk to each other without manual intervention. - Monitor data flow between systems and troubleshoot when data stops syncing correctly. - Design and implement lead routing, territory assignment, and attribution frameworks that scale as the GTM org grows. - Update and maintain core sales processes as the org evolves (new hires, team changes, territory and quota shifts). ### Automate and improve - Build and maintain automations that scale repetitive processes across the GTM lifecycle (from MQL activation and lead routing to account health scoring and CRM hygiene). - Identify GTM bottlenecks and implement workflows that remove manual effort, including intelligent segmentation, auto-summarization, data entry reduction, and QA checks. Use AI where it earns its place. - Support initiatives like automated MQL activation, SPICED coaching, and streamlined quoting that reduces dependency on traditional CPQ tools. - Prototype quickly, productionize what works, and instrument outcomes to measure time saved, lift in conversion, and reduction in data defects. ### Partner across the business - Partner with Sales, Marketing, Partnerships, and Customer Success to translate process requirements into automated, scalable systems. - Be the go-to technical resource for RevOps—help non-technical operators get more out of automation tooling as the team scales. - Respond to ad hoc requests from Sales an
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