Director, GTM Systems & AI Transformation
Snorkel AI · San Francisco, CA (Hybrid)
About this role
**About Snorkel** At Snorkel, we believe meaningful AI doesn’t start with the model—it starts with the data. We help enterprises transform expert knowledge into specialized AI at scale, working with some of the world’s largest organizations to build custom AI with their data faster than ever. **Director, GTM Systems & AI Transformation** **Reports to:** VP, Revenue Operations **Team:** Senior GTM Transformation Specialist, Senior GTM Engineer **Location:** San Francisco **About the Role** Snorkel AI’s Revenue Operations team designs, builds, and runs the systems, data, and processes that power our Go-to-Market motion. The Director, GTM Systems & AI Transformation leads this effort end-to-end—from systems architecture to workflow automation to AI-enabled process innovation—and manages a small, high-leverage systems team. This is a hands-on leadership role where you’ll own the technical roadmap and transform the GTM motion. You’ll partner directly with Sales, Delivery, Marketing, Finance, and Legal to ensure our systems reflect how the business needs to run. --- ## What You’ll Own ### Systems Strategy & Architecture - Partner with GTM leaders to define and evolve systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more - Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling) - Own Salesforce architecture, data integrity, and data hygiene as the foundation for new automation and AI initiatives - Own vendor relationships and renewals across the GTM stack ### Team Leadership - Manage and grow the team, setting priorities and reviewing technical design - Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes - Establish an intake, prioritization, and release process so the team moves from reactive to proactive ### Data Governance & Process - Define and enforce data hygiene standards and field/object governance across the CRM - Own orchestration and reliability of revenue data across the GTM ecosystem - Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms - Help architecture lead-to-cash processes (handoffs, approvals, escalation paths across Sales, Delivery, and Finance) - Partner with Enablement to roll out new features and ensure technology adoption ### Automation & AI - Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel - Implement high-impact AI use cases across the GTM lifecycle (pipeline management, prospecting intelligence, forecasting signals, customer insights) - Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations, and AI --- ## What You’ll Bring - 10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams - Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus - Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems) - Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks—plus operational pragmatism on when/how to deploy - Strong prioritization and project management skills in fas
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